Using our property analysis, you can gain insight into a high population attractor such as a retail mall, restaurant, event space, or other venue. Insights provided include trade area reach such as home location and work location distribution for population seen at a POI, hourly population distribution at a POI on a daily basis, frequency of visits to a POI, duration of stay at a POI, and population demographics including income, age, and ethnicity.
Define the study period in calendar month(s), weeks, days, or days of weeks.
Select a subset from sightings, filter by end points, home, work, and moving points for better results.
Home and work distance filter is used to select population at a POI based on distance criteria.
Bins used to filter down to sighting frequencies, durations, and distance from home or work.
With trillions of data points observed, we're able to help build a profile of demographics for your study. Some common elements to our target location analysis can include:
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