Using Target Location Analysis, you can gain insight into large format destinations such as a retail mall, public spaces, event space, or other commercial venues. Insights provided include trade area metrics such as home location and work location distribution for population seen at a given point of interest, hourly population distribution at a point of interest on a daily basis, frequency of visits, duration of stay, and population demographics.

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Georgia Aquarium, Visitor Sample

Four filters for greater granularity

Input features to create the point selection and produce the study


 Study Time Period

Define the study period in calendar month(s), weeks, days, or days of weeks.

 Point Type Filter

Select a subset from sightings, filter by end points, home, work, and moving points for better results.

 Home / Work Distance

Home and work distance filter is used to select population at a POI based on distance criteria.

 Frequency, Duration, & Distance

Bins used to filter down to sighting frequencies, durations, and distance from home or work.

Understand Visitors

With trillions of data points observed, we're able to help build a profile of demographics for your study. Some common elements to our target location analysis can include:

Activity and time spent at the location
Visits per device
Home and work locations by block group, or higher
Income distribution, age, gender, ethnicity

Start using Target Location Analysis to understand your visitor data.

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